BLUORNG x WEARABLE
February 13, 2022
BLUORNG was delighted to announce a unique collaboration with WEARABLE, featuring the multifaceted artist Chaitanya Dixit, popularly known as Che. This exclusive t-shirt collaboration blends the creative expertise of BLUORNG with Che's innovative design sensibilities, resulting in a fresh and vibrant addition to our collection.
Che, widely recognized for his mastery in sneaker customization, has worked with top brands like Reebok, Fila, Adidas, Puma, Veg Non Veg, and Superkicks. His journey began in early 2018 with his first custom pair of Vans, which catapulted him into the spotlight and set the stage for numerous high-profile collaborations. Each project Che undertakes becomes a unique masterpiece, showcasing his exceptional talent and creativity.
In this collaboration, Che drew inspiration directly from the BLUORNG brand name. The design concept for the t-shirt, quite literally derived from "Blue-Orange" ~ "Blue coloured Oranges," is both playful and visually striking. The oranges depicted on the tee symbolize those grown on WEARABLE farms, ensuring that they are as "real juicy" as the concept promises.
This t-shirt is more than just a piece of clothing; it is a celebration of creativity, authenticity, and the intersection of urban and natural worlds. The BLUORNG x WEARABLE collaboration with Che offers a fresh perspective on fashion, art, and the stories behind them.