BLUORNG announces its latest collaborationwith Budweiser, extending the ongoing Bluorng for Budweiser platform into the world of football. Conceived as a culture-led initiative rather than a conventional product release, the 2025 edition introduces a series of limited fan jerseys designed to translate stadium energy into everyday expression. At its core sits a simple belief: you wear your passion on your sleeve.

The partnership is built around the shared understanding that football in India exists as a lived experience; present across neighbourhood grounds, late-night screenings, and community rituals that continue beyond the final whistle. This collaboration seeks to capture that momentum, creating apparel that functions as both performance-ready gear and a cultural uniform for those who actively participate in the game’s ecosystem.

The collection is structured across three distinct kit formats Home, Away, and Training each representing one of Budweiser’s most recognisable beverage identities through colour and composition. The Home jersey is anchored in Budweiser’s signature red, establishing a commanding visual presence. The Away variant introduces a refined yellow and gold palette that reflects the brand’s heritage tones, while the Training jersey is developed in blue and white, signalling preparation, movement, and versatility across playing environments.

The synergy between BLUORNG’s design-led streetwear perspective and Budweiser’s global association with football culture creates a shared platform that speaks directly to a community defined by loyalty, celebration, and collective energy. Bold wordmarks, layered graphic structures, and considered detailing ensure each piece carries immediate brand recognition while remaining adaptable across field, turf, and street.

Presented as a continuation of the Bluorng for Budweiser movement, the fan jerseys are intended to live across multiple contexts; on the pitch, within viewing gatherings, and throughout the city. The collaboration stands as a deliberate convergence of sport, culture, and contemporary design, created for those who do not merely watch the game, but embody it.