What Makes This Capsule Collection Special?

Our goal was to create a profound impact that extends beyond mere apparel, turning this event into an unforgettable experience. The collection draws inspiration from the iconic stag of Jägermeister, symbolizing strength, nobility, and nature. We crafted five distinctive looks, each expressing one of the four core characteristics of the stag. This collection is a celebration of community, designed for those who appreciate quality, authenticity, and the thrill of new experiences.

Synergy Between BLUORNG and Jägermeister

Both BLUORNG and Jägermeister have carved out a niche in their respective markets, demonstrating a deep understanding of their target audiences. Our brands resonate with passionate consumers who value quality and authenticity. This shared pool of discerning individuals laid a strong foundation for our collaboration, enabling us to create a product experience that speaks directly to their tastes and preferences.

Design Choices and Audience Appeal

Our design choices were driven by the desire to merge the aesthetics of BLUORNG and Jägermeister into something unique and captivating. BLUORNG often draws inspiration from nature for its designs, and for this collection, we channelled the essence of Jägermeister's iconic stag. The resulting designs reflect a blend of both brands’ identities, creating pieces that are both stylish and meaningful.

To enhance the overall experience, we transformed our flagship store into the natural habitat of the stag. The store's lighting was turned green, replicating the feeling of being inside a Jägermeister bottle, and creating an immersive environment that transports visitors into the world of our collaboration.