About Us
BLUORNG, PRONOUNCED AS "BLUE~ORANGE," TRANSCENDS THE CONVENTIONAL BOUNDARIES OF FASHION, EMBODYING A HAUTE COUTURE ETHOS THAT CAPTURES THE SPIRIT OF THE MODERN LIFESTYLE. CONCEIVED BY THE MINDS OF SIDDHANT SABHARWAL AND MOKAM SINGH, THE BRAND MADE ITS MARK WITH THE UNVEILING OF ITS PREMIER STUDIO IN DELHI IN DECEMBER 2020, AND SINCE THEN, IT HAS BEEN ON AN UNSTOPPABLE JOURNEY OF REDEFINING THE FASHION LANDSCAPE IN INDIA.
WHAT SETS BLUORNG APART IS OUR ABILITY TO SEAMLESSLY BLEND OPULENCE WITH EVERYDAY FUNCTIONALITY. OUR COLLECTIONS ARE METICULOUSLY CURATED TO BRING FORTH A DYNAMIC FUSION OF VIBRANT HUES, ORIGINAL GRAPHICS, AND IMPACTFUL BRANDING. IN ESSENCE, BLUORNG HAS BECOME THE EPICENTRE OF STREETWEAR CULTURE IN INDIA, RESONATING WITH A DEDICATED COMMUNITY DRAWN TO ITS INNATE APPEAL AND OUR BRAND'S UNWAVERING COMMITMENT TO QUALITY AND AUTHENTICITY.
AT BLUORNG, WE VIEW FASHION AS A CANVAS FOR STORYTELLING, AND EACH PIECE IS A WORK OF ART THAT NARRATES A TALE OF CRAFTSMANSHIP AND INNOVATION. OUR DIVERSE RANGE, FROM TEES AND HOODIES TO CARGO PANTS AND LEATHER BAGS, CONTINUALLY CHALLENGES THE NORMS OF CREATIVITY WITHIN ONE'S WARDROBE. THE BRAND'S EXCLUSIVE RELEASES, OFFERED IN LIMITED QUANTITIES, HAVE BECOME A PHENOMENON, CREATING ANTICIPATION AND EXCITEMENT AMONG OUR ENTHUSIASTIC COMMUNITY.
ONE OF BLUORNG'S DISTINCTIVE FEATURES IS OUR COMMITMENT TO INCLUSIVITY THROUGH SIZE-INCLUSIVE CLOTHING. WE FIRMLY BELIEVE THAT FASHION IS FOR EVERYONE, AND OUR MISSION IS TO PROVIDE TOP-TIER APPAREL THAT NOT ONLY SHOWCASES CUTTING-EDGE DESIGNS BUT ALSO CATERS TO EVERY INDIVIDUAL, REGARDLESS OF WHAT THEY BELIEVE IN.
AS WE CONTINUE TO MAKE WAVES IN THE INDIAN FASHION SCENE, BLUORNG'S STORY EXPANDS GLOBALLY. OUR BRAND-OWNED STORES IN DELHI, MUMBAI, AND HYDERABAD, ALONG WITH OUR OFFICIAL WEBSITE, SERVE AS EXCLUSIVE PLATFORMS FOR ENTHUSIASTS TO EXPLORE AND ACQUIRE OUR CREATIONS. WITH WORLDWIDE SHIPPING, BLUORNG EXTENDS ITS REACH BEYOND BORDERS, CONNECTING WITH FASHION AFICIONADOS AROUND THE GLOBE.
IN ESSENCE, BLUORNG IS MORE THAN JUST A BRAND; IT'S A MOVEMENT, A REVOLUTION IN PREMIUM COMFORT STYLE THAT DRAWS INSPIRATION FROM NATURE AND THRIVES ON THE CELEBRATION OF DIVERSITY AND INDIVIDUALITY. AS DESIGNER-FOUNDER'S, WE ARE EXCITED ABOUT THE FUTURE CHAPTERS WE WILL WRITE AND THE BOLD STATEMENTS WE WILL CONTINUE TO MAKE IN THE WORLD OF FASHION. IN THE REALM OF CONTEMPORARY FASHION, BLUORNG STANDS AS A VISIONARY FORCE, PUSHING THE BOUNDARIES OF STYLE AND COMFORT TO NEW HEIGHTS. AS DESIGNER-FOUNDERS, WE ARE THRILLED TO SHARE THE UNIQUE APPROACH BLUORNG TAKES IN PIONEERING A SHIFT TOWARDS PREMIUM COMFORT STYLE IN INDIA, INFUSED WITH ELEMENTS OF NATURE AND A COMMITMENT TO EMBRACING HUMAN EMOTIONS AS INDIVIDUALS.
ABOUT THE FOUNDERS:
SIDDHANT SABHARWAL AND MOKAM SINGH FIRST CROSSED PATHS AT DESIGN SCHOOL, WHERE THEIR SHARED PASSION FOR FASHION AND STREETWEAR IGNITED A COLLABORATIVE SPARK. RECOGNIZING A VOID IN THE MARKET FOR A DYNAMIC GLOBAL BRAND ORIGINATING FROM INDIA, THEY SEIZED THE OPPORTUNITY TO BRIDGE THIS GAP. TOGETHER, THEY EMBARKED ON THE JOURNEY TO ESTABLISH THEIR OWN PREMIUM STREETWEAR LABEL, APTLY NAMED BLUORNG.
LEVERAGING MOKAM'S KEEN DESIGN SENSIBILITIES AND SIDDHANT'S ATTENTION TO DETAIL, THE DUO METICULOUSLY CRAFTED AN IDENTITY FOR BLUORNG THAT PRIORITISED UNIQUE STREETWEAR PRODUCTS WITH AN UNWAVERING FOCUS ON QUALITY OVER QUANTITY. OVER TIME, BLUORNG HAS EVOLVED INTO ONE OF INDIA'S MOST SUCCESSFUL PREMIUM STREETWEAR BRANDS, STEADFAST IN ITS COMMITMENT TO COMMUNITY-BUILDING.
THE SERENDIPITOUS MEETING AT DESIGN SCHOOL AND THE SUBSEQUENT DECISION TO LAUNCH BLUORNG HAVE BECOME PIVOTAL MOMENTS IN THE COUNTRY'S FASHION LANDSCAPE, UNDERSCORING THE SIGNIFICANCE OF COLLABORATION AND VISIONARY THINKING IN THE ESTABLISHMENT OF A THRIVING BRAND.